India’s largest two-wheeler maker, Hero MotoCorp is on a roll and does not seem to stop at all. After launching and displaying endless products at the 2014 Auto Expo and events, the company does not seem to stop with its plan. The partnership with EBR will see them rolling news products. New motorcycles with EBR hints are on their way and some of them have reached showrooms already. Pumping enormous amount of cash to jump up production of scooters and now to support all this, there is a new plan in the pipeline from Hero.
Hero MotoCorp has plans to set-up a plant in South India. This will the sixth plant in India. This is being done to cater to the domestic market and take its overall annual manufacturing capacity to 12 million units. South India was one part of the country where Hero does not have a factory. Opening a factory in a certain part of country creates positive impact towards the public of that particular region which is true to an extent. Delivery time is reduced and so is the spare parts price. An example why TVS and Royal Enfield have cult following in the southern part of our nation. Hero does want to leave any stone unturned to give away its dominance to its ex-partner Honda and old rival Bajaj.
Hero says the plant will be utilised to service the market there and they are scouting for land at the moment. There is no deadline given for the completion of the plant and no word on the location of the factory is out either. However, there is confirmed news that the plant would have an annual capacity of 1.5-2 million units. With so many products to be launched in so less time, Hero wants to make sure no part of the country is left to sell their products. Hero is a company which has blind following in the commuter segment. This move, when fully functional, will help Hero rise by leaps and bounds as the southern market is as huge as the west and north.
