2) TVS Phoenix – Ab life ka gear badlo – Now this is really an eye-opener. We need to change the gears of our lives and run away from such taglines which have no real meaning. If the marketing person at TVS wants us to sit and change the gears of our lives then who will ride the Phoenix and change its gears? Maybe it has an auto-ride feature (similar to the Jive) that we don’t know about.
