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Audi India has launched the all new A4 in the Indian market today at a starting price of Rs. 27.33 lakhs (ex-showroom, Maharashtra) The new Audi A4 is based on Audi’s new 360 degree design philosophy according to which the latest A4 [B8] provided the styling guidelines for the creation of the new 2011MY A8 which itself inspired the design of the new 2012MY A6, which has now become the inspiration for the updated Audi A4. It’s a bit complicated so we rather not waste more time and talk straight about the vehicle.
Similar to the way Audi upgraded the new A5, the A4 also gets Audi’s new 6 point grille, sharper headlamps with LED daytime running lights, new sculpted front and rear bumpers and redesigned tail lamps with LED strips. In terms of overall dimensions, the car has become slightly bigger. The new A4 gets a wheelbase of 2.81 metres and the overall length varies from 4.7 to 4.72 metres depending on the variant. The width is 1.83m. The A4 gets a host of engine options for the customers to choose from.
The Audi A4 gets three engine options for the Indian market – 1.8-litre TFSI, 2.0 TDI and 3.0 TDI. The 1.8-litre TFSI engine produces 170 BHP of power between 3800 to 6200 RPM and 320 NM of torque between 1400 to 3700 RPM. It returns a mileage of 15.64 km/l according to ARAI. The 2.0-litre TDI diesel engine produces 143 BHP of power at 4200 RPM and 320 Nm of torque between 1750 to 2500 RPM. This engine has received an ARAI certified mileage figure of 16.55 km/l. These two engines send power to the front wheels and are mated to a Multitronic (CVT) gearbox. The 3.0-litre diesel mill generates 245 BHP of power between 4000 to 4500 RPM and 500 NM of power between 1400 to 3250 RPM. It is mated to a 7-speed S Tronic (DSG) transmission sending power to the wheels via Audi’s Quattro Permanent All Wheel Drive. Audi claims an average improvement of 10% in fuel efficiency of the new A4.
2012 Audi A4 Price (ex-showroom, Maharashtra)
- Audi A4 1.8 TFSI – Rs. 27.33 lakhs
- Audi A4 2.0 TDI – Rs. 29.38 lakhs
- Audi A4 3.0 TDI Quattro – Rs. 38 lakhs
Other Pointers From The Launch
- Two more launches in 2012 excluding the Audi Q3, which will arrive in June. S4 and new Q5 might be one of them.
- Audi targets to sell 8000 units this year.
- A4 is the first Audi to come with fully integrated Audi Car Life – Audi Extended Warranty, Audi Sure (vehicle parts coverage), Audi Insurance, Audi Top Assist and Audi service plan (3 years no hassle experience)
- Audi Car Life will soon be offered with the A6, A8, Q5 and Q7.
- Audi claim that the old A4 was the segment leader in the first quarter of 2012.
- The Audi A4 has longest wheelbase among its competitors and largest legroom for rear passengers.
- S Line exterior package available on Premium Plus Grade. offers distinctive sporty vehicle customization
- More than 10 million units of the Audi A4 sold worldwide.
- 2831 cars delivered between January and April 2012.
- Dealership to be expanded from the current 18 to 25 by the end of the year.
- Currently Audi is number two in the world, with BMW leading the way. Mercedes is on the verge of overtaking Audi for number 2 position but Audi says they aim to become number 1 by 2015.
- Audi has completed 5 years in India and Audi India is the fastest growing in the world.
- Audi wont 27 awards in 2011.
- Audi’s India strategy – product expansion, network expansion and manpower expansion.
The 2012 Audi A4 is not an all new model. It is a minor facelift of the old A4. Audi preponed the launch of the A4 facelift to get a head start on the upcoming BMW 3-Series (F30), which is an all new model.
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