The Korean carmaker has been holding its line since 2011 with market share standing at 15.5 percent, with YoY in these three and half years being around (+/-) 5 percent. The company introduced three new models since 2011, while it called off the Accent sedan. Scroll down and you will get all details.
Eon – Launched in late 2011, this is the smallest Korean on Indian roads. Though the car has got plenty of potential, Eon performed just at par. In early 2012 the sales of the Eon did cross the 12,000 figure but it was just once and since then the car hasn’t done much. In 2013 the sales did stabilise around 8000 units a month but now the figure has dropped down to 7000 units. Has this cheeky car seen its best figures or is the best yet to come? Well that totally depends upon Hyundai’s strategies. Currently the company is busy promoting their latest offerings.
i10 – Once promoted by SRK and certainly the best seller for Hyundai, the i10 has gone cold now. One of the worst possible figures plotted on our table with sales dropping by 85 percent in just 42 months. The company sold around 16,700 units in January 2011, while it shelved out just 2600 units in June 2014. The highly dynamic market shifted focus with the launch of the Grand version that led to this scenario. Sales of the i10 have dropped down extensively since the launch of the Grand i10; obviously this was supposed to happen. Hyundai still thinks that it has a customer base for the older version of the i10 and that’s the reason it is still in the hunt (kind of).
Grand i10 – The car was well placed in the niche segment of premium hatches; bisecting its existing product line of i10 and i20. The response was overwhelming and the car has the been top seller for the company since the day it was launched. The first month saw sales of 8411 units; the highest selling units totalled to 11,519 units while the lowest recorded was 7901 units. The complete package offered by the car led to these impressive figures and we believe that it truly deserves this respectable position. We can say that it’s simply amazing and a perfect alternative to the best selling Swift. There have been many customers who have chosen this car because they felt that the Swift is quite common and probably ‘boring’. Don’t take us wrong, boring not in the sense of performance or looks, it simply means there are plenty of them on the streets.
i20 – The car has been ahead of the Swift in terms of specs/features and did well with 6000 units per month as average. But even this vehicle became a prey to its own sibling the Grand i10. The i20 could not hold its ground before the new breed with sales dipping by 43 percent in just three months, since the launch of the Grand i10. The i20 has been selling more or less at 4000 units a month and in the month of June, only 3334 units rolled out of showrooms. The charts clearly indicate that though the Grand i10 helped the Korean to retain its market share, it churned out on its siblings. With the launch of the Elite i20 earlier this month, we expect sales to spike once again with the new generation model taking charge.
Xcent – The compact sedan segment went on fire with the launch of this model; the DZire and Amaze being the only two high volume cars in this segment. The car didn’t pump much in the first month but has been on afterburner mode since the second. Hyundai managed to retail over 30,000 units in the past months, decent enough we must say. The car is pretty decent and has been dealing with volumes as well and frankly speaking this car doesn’t differ much from the Amaze in terms of demand and sales.
Verna – The car did undergo couple of facelifts and the fluidic model is really a good looking car but Hyundai is still thinking that what has the City got that it doesn’t. The sales figures show that there has been slight gradient towards the south side and the car is still selling at a stabilised rate. With more or less than 3300 units sold per month, the Verna is in hibernation mode, while on the other hand the Honda City is selling 2.5 times more during the same period. The only thing that Hyundai can be happy is that the new City had hardly any effect on the Verna’s sales.
Elantra – The Elantra was launched in our country in 2012 obviously with the fluidic body. Since its launch, Hyundai had nothing much to do but to sell. The lukewarm reception did not carry on long as the car lost its temperature. Initially around 600+ units were sold but the chart slowly settled at 400 units and it has been dancing around that figure for quite some time. The Elantra did create a small fortress around itself and possibly there is no car that breached it. 9876 units is the number till the end of June 2014.
Sonata – The premium Sonata also got fluidic styling but that didn’t disturb the sales chart. For the past three and half years, the vehicle has been selling only in double digits with the best being 100 plus. A car belonging to this segment shouldn’t be selling out in such a low volume. Something has terribly gone wrong (lack of diesel) and looks like even Hyundai is not familiar with that something. Very poor performance with just 790 units sold in last 42 months.
Santa Fe – This SUV has been there in the market for a while and its contribution for the charts have been little but certainly better than the Sonata. The sales have been fluctuating between double and triple digits. Though the company tried to revive it by launching the new generation model this year, the newer avatar hardly did spell any magic with sales retaining the same structure. Compared to last year, the sales have been better with increase in demand by 370 percent when compared to the same period of the previous year. So far this year, 1016 units of the Korean SUV have been sold.