Even after dropping sales, Bajaj Pulsar has emerged as the leader in the 150cc bike segment whereas the others are lagging way behind in competition.
One of the most interesting motorcycle segment in the Indian market is the 150cc segment. With Bajaj has been ruling the segment since a very long time with its Pulsar models in this category, the other manufacturers have been trying to continuously increase their market share by introducing new offerings and updated versions of their current offerings. While some have been able to gain numbers, others haven’t been so lucky and have experienced almost stagnant growth. In the month of July 2015, the sales have been about 6% weaker than the previous month and the total tally stood at 1,08,287 units.
On top of the chart is the Pulsar which has lost 10% volumes in comparison to the previous month and this comes as a surprising fact since the newly launched AS 150 is an excellent offering in the segment. The next spot usually occupied by the TVS Apache has been taken up by the Yamaha FZ due to the recent facelift it got. Coming in at third position is the Apache which has lost considerable sales volumes which has made it lose to its Japanese rival, the FZ. The next on the list is a popular bike from Honda which it launched some time ago, the CB Unicorn 160 which replaced the CB Unicorn 150. Refined engine and all-rounder capabilities make it a good choice.
Suzuki launched the Gixxer last year and the bike did get a good response. With the addition of the Gixxer SF this year, the duo manage to hold the fifth spot on the list which they totally deserve. If marketed more aggressively, they have the potential to climb further too. Following the Japanese bike are two bikes from the house of Hero, the Xtreme and the Acheiver which have gained some numbers over the previous month. The Yamaha R15 and the SZ come next in line out of which the R15 is managing decent numbers considering it competes with the Pulsar RS 200 whereas the SZ lacks a bit since it isn’t striking enough.
A very potent product, the Bajaj Discover 150 is witnessing dropping sales and this is mainly due to the image of the sub-brand which is not able to attract many customers. The old horse in the Hero stable known as the Hunk is way behind in the numbers war and just 824 units were sold last month. Hit by the premium pricing strategy, the Honda CBR150R loses out to the competition as its priced above both its rivals. However, it does offer a good riding experience. Coming in last on the list is the Suzuki GS150R which is now out shadowed by its younger sibling, the Gixxer. Also, some bikes like the Bajaj Boxer, Hero Impulse, Honda CB Unicorn 150 and CB Trigger (being replaced by the CB Hornet 160R) have been discontinued due to falling sales or due to launch of newer models.
